How to Shatter the Stereotypes in Western Balkan News Coverage: Analyzing the difficulties of reporting from high versus low context cultures

The Western Balkan region continues to receive a disproportionately higher amount of news coverage in international media outlets, in comparison to the bigger and more populous Balkan countries such as Bulgaria and Romania. The violent disintegration of Yugoslavia in the 1990s attracted significant media attention, especially from the European and the U.S. public. Globally, there is a basic familiarity or exposure to terms such as ethnic cleansing, war crimes, ethnic tensions, ultra-nationalism, and so forth, from the wars in Yugoslavia.

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